SYNTHESIS

Precision +
Impact =
Everything.

– BRAND IDENTITY 
– CREATIVE DIRECTION
– ART DIRECTION 
– VISUAL CAMPAIGN CREATION

From corporate rebranding, new-technology, and sub-brand creation to omni-channel product launches in road, mountain, cross, gravel, and electric categories, Group-A has contributed more than two decades of brand creative, design, and art direction across all facets of Giant Bicycle’s global business.

GIANT BICYCLES GLOBAL

ADAPTATION

Every brand seeks momentum. We don't just find it, we create it. As experienced entrepreneurs, brand architects, and business leaders, Group–A unlocks cultural insights that forge connections between brands and their audiences.

– BRAND MESSAGING
– MARKETING EXECUTION
– BRAND IDENTITY
– MEDIA EXECUTION

Through an in-depth and multi-faceted approach we launched a comprehensive brand strategy program for Napa Valley's esteemed Bella Oaks Estate. Linking the rich history of the vineyard with the inspiring vision of its current steward, the brand is positioned to make a profound and lasting impact.

BELLA OAKS VINEYARD

OUTPUT

The Creative Acceleration of Business.

– BRAND MESSAGING
– ART DIRECTION
– MARKETING EXECUTION
– VISUAL CAMPAIGN CREATION

Proof that design can unlock a brand’s human potential, our clear and creative brand guide system unified a culture of fun and innovative development at 2K. What followed was an outward expansion to physical space activations with NRG for the NBA2K franchise across multiple title releases.

NBA2K SERIES

SYNCHRONY

Collaboration is the key that unlocks a brand’s true potential. 

– CREATIVE DIRECTION
– ART DIRECTION
– VISUAL CAMPAIGN CREATION
– BRAND MESSAGING

Leading with a comprehensive refresh of marketing communications for Team Honda HRC, Group-A developed new and progressive brand creative across all top-line powersports categories; Touring, Sport, Minimoto, Adventure, Dual-Sport, SxS and Off-Road—including the launch of minimoto segment-defining GROM and the perennial adventure favorite, Africa Twin.

HONDA POWERSPORTS

We are an intentionally nimble outfit with an outsized body of work.

We believe our tight knit structure helps us closely connect with and respond to our clients’ specific needs—nurturing a creative process that yields lasting results and a strong foundation from which brands can effectively scale.

  • Process Planning
    Product Merchandising
    Consumer Insights
    Sales + Pipeline Development

  • Brand Identity
    Creative & Art Direction
    Product Design + ID
    Retail + Exhibition Space

  • Brand Messaging
    Precision Storytelling
    Visual Campaign Creation
    Media Execution

– CREATIVE DIRECTION
– BRAND MESSAGING
– RETAIL POSITIONING
– MARKETING EXECUTION

From idea to exit, California-based footwear brand SeaVees balanced the powerful pulls of history and trend to capture the attention of customers and collaborators alike. Creative partnerships with PANTONE and James Perse, an unrelenting focus on the consumer, and a thoughtful approach to product development led SeaVees to a successful acquisition by the Pentland Group in 2017.

SEAVEES