Challenge
Ford needed cultural relevance with a younger audience
The brand had presence, but limited resonance
inside music and festival culture.
Initiative
Business + Brand Activation through PacSun tied to Stagecoach.
– Designed a limited run of festival-focused graphics
– Centered creative around Stagecoach culture and Ford truck heritage
– Developed apparel assets for PacSun retail + on-site visibility
– Aligned visual language with Western identity + modern youth aesthetics
Context
Stagecoach represents a key overlap:
–Country music culture
–Truck ownership identity
–Youth-driven fashion through PacSun
Ford trucks already live in this space. The opportunity was to translate that presence into wearable, retail-ready graphics.
Creative direction focused on:
–Western typography and badge systems
–Desert color palettes
–Utility-driven iconography
–Subtle Ford cues rather than overt branding
The goal was authenticity, not ad placement.
Impact
–Strengthened Ford’s visibility inside a Gen Z retail channel
–Positioned Ford within festival fashion, not just automotive
–Expanded cultural footprint beyond dealership environments
–Created a repeatable model for retail-driven brand moments
The shift: from vehicle marketing to cultural participation.
